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Showing posts from September 27, 2007

Tomato Raita Hors D'oeuvres

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I was always intrigued by the old ads for Monaco biscuits with their nicely decorated toppings. I, on the other hand, dipped my Monacos in my tea till my cup became a soggy, salty, inedible mess. I wasn't aware that Monaco was a salty cracker and didn't always have to be consumed with one's tea. (Of course, when you drink your tea on a two-wheeler parked under a tree, you dunk whatever is available in your tea.) In the ads the Monacos were usually decorated with strange, colourful toppings, although I had never really seen one pass by on a tray of hors d'oeuvres at a party. Not so long ago, I happened to be on the Parle Monaco website where they featured Monaco wallpapers for your computer. Why? I had to take a peek and I must share this ad / wallpaper with everyone. And as a professional in advertising I couldn't help but laugh at it. Considering the fact that no one outside of India would've even heard of Monaco, this ad must be for Indian audiences. It fea...